EXPERIENCE (in chronological order)
Media & Communications Manager at Gillingham FC – Jan ’16 to present
In my current role I control Gillingham Football Club’s media output across all platforms. I accepted the job knowing that it would be a challenge, but I had no doubt that I would be able to thrive in the role and add my own influence to the club’s existing media.
My day-to-day duties include:
– Writing and publishing press releases, previews and match reports
– Updating social media – both match days and in the week
– Liaising with the various teams to deliver marketing campaigns
– Creating video content for Gills Player and the club’s official YouTube channel
– Writing content for and editing the programme
– Creating image grasphics to accompany written articles
– Conducting press conferences and interviews with players and management staff
When I joined Gillingham, my aim was to create an online identity for the club. I also introduced some extra matchday video content for the fans, which was lacking before my arrival. Examples include Goalcam, Mascotcam, timelapses and behind the scenes videos, all of which can be seen here.
In just eight months in the role I have increased followers on social media by 41 per cent and created an online branded identity, which I have kept consistent through all media channels (Twitter, Facebook, YouTube, Instagram and the official website).
Examples of my work for the Gills can be found here.
Work Experience at Sky Sports – March ’16
I worked at the Sky Sports studios from the beginning to mid-March 2016 on work experience for Soccer AM. I became part of the team and helped in producing the show, and my main roles were:
- Researching the celebrity guests
- Sourcing, cropping and editing clips for the ‘Showboat’ feature
- Assisting on the ‘Tyler Swift’ shoot
- Setting up and taking down the studio set
- Playing in the Soccer AM 5-a-side team and smashing it, scoring 4.
- Coming up with ideas and questions for the guests
The guests were Charlton legend Chris Powell, Jake Bugg and Callum Smith. I gained some valuable experience overall, whilst being in and around the Sky Sports studios.
Southeast Asia & Australia – August to December ’15
I bought the GoPro Hero 4 before embarking on my travels as I thought it was important to document the time I had and the places I visited. Throughout the journey I edited my photo and video content after each country and created a short video using iMovie, which I finalised upon my return to the UK (see below).
Crawley Town FC – March ’15 to January ’16
I didn’t want to waste the opportunity of being part of the Crawley Town media team whilst travelling the world, so I asked if they’d like me to combine the two. The club thought would be a great idea and on my last home game, against title contenders Portsmouth, they gave me the home shirt to take away with me in my suitcase. The idea was for me to talk to as many people as possible, taking photos of notable locations and locals posing with the Puma shirt.
I created my feature ‘Roaming Red,’ and it was used in the match day programme, social media and the club’s official website throughout the four months. In each place I visited, it was football that started most conversations. I was able to spread the Crawley Town word far and wide over the other side of the world, writing about some amazing people in the process.
When I returned, the club were delighted to have me back and I carried on my role as media and press assistant. On match days it was my responsibility to sign in the local and national press, write the match report, update social media platforms, and interview the players for their post-match reaction for the club website. On top of this, I recorded different aspects of the match (E.g. goalkeeper warm-ups, players coming out of the tunnel and goalcam) from many angles and create video content during the week.
Examples of my match reports can be found here.
WorldSoccerTalk.com – September ’14 to January ’16
For worldsoccertalk.com I wrote a travelogue for each place I visited, focussing on two main points. The first was the challenge to keep up to date with everything happening back in the UK, as in some places I was 10 hours ahead. I focussed on the different broadcasting rights the rest of the world has compared to the UK, and documented how easy it was to simply find a pub, sit down and watch a game (which didn’t turn out as easy as I first expected).
Lastly, I explored football locally. I saw both ends of the spectrum, from local teams playing bare-footed on sandy pitches to high-end stadiums. Through speaking to the locals I managed to gain quite an in depth insight into the domestic leagues in the countries I visited and how football helped the communities.
Aside from my travelogue, my usual articles for this global football website are mostly from my own opinion. However, other examples include news articles, Premier League previews and match reports, progress reports and updates on Middlesbrough FC.
Examples of my articles can be found here.
Broadcast Assistant at Amplifi @ Vizeum – March ’14 to August ’15
My role was within the Broadcast Activation team, working on Television, Radio, Video on Demand and Cinema. I regularly liaised with media owners such as Global Radio, ITV, Channel 4 and sizeable new technology companies as part of the role. I planned and booked campaigns with the media owners to strategically deliver a clients message in the most effective way, and to the desired audience.
Multiple daily meetings, both internal and external, were part of the role and included all levels of individuals. Clients I worked on ranged from niche UK based brands to worldwide companies including IKEA, BMW and 20th Century Fox. I also presented to graduates and clients, analysed and reported previous campaign results whilst working to ensure we maintained a smooth running Broadcast team.
I was responsible for planning & buying all IKEA radio campaigns, both local & national, from April ’14 to August ’15. My efforts were rewarded when the London Vizeum team won ‘Advertiser of the Year’ for the 2015 IKEA campaign.
Jack Wills and UPFC social media updates – 2011 to 2013
Whilst studying at Portsmouth, I played for the University Football Club and also became part of the media team. The key role of the media team was to ensure that all activities of the team were published for the University. We wanted to ensure that there was a constant flow of information about fixtures and provided this through new stories, match reports, score information and this was delivered through Twitter and other in-house platforms.
Through this constant feed the media team was successful in creating a continuous buzz surrounding the club, plus spectators knew when and where to be and social events were successful.
Throughout university I worked part-time in Jack Wills and had control of the stores Twitter feed. This provided an added touch opportunity to provide those following the club with offers, discounts and promotions available. This activity meant that all the club followers were fully aware of events in the store and importantly that revenue for the store was maximised though the use of media platforms.
EDUCATION (in chronological order)
College of Media & Publishing – July ’15 to present. Studying for the NCTJ diploma in Sports & Broadcast Journalism
- News Reporting
- Essential Public Affairs
- Essential Media Law & Regulation
- Broadcast Journalism
- Sports Journalism
So far I have enjoyed the challenges the course has given me. I am able to practice my subjects every day, especially the broadcast, sports and reporting modules whilst producing content for Gillingham FC..
University of Portsmouth – September ‘1o to June ’13. 2:1 in Entertainment Technology BSc Hons
- Interdisciplinary Group Project
- Creative Platforms
- Studying Popular Music
- Creative Industry’s Project Management
- Scripting & Animation
- Radio Production & Presentation
- Managing & Making Film
- Soundtrack Creation
- Student Enterprise
- Introduction to Computer Graphics
In my time at University I got to grips with handling the main technologies and technical skills used in the modern day media industry, and I still use many to this day.
From the ‘Managing and Making Film’ module I learnt to use Avid Media Composer. From this knowledge of Avid I self taught myself how to use iMovie as it is readily available on the Apple products I buy. I can apply my editing skills using both platforms, however I use iMovie when creating video content for Crawley Town or personal projects.
The ‘Radio Production & Presentation’ module was my first taste of broadcast journalism and is the reason I chose the ‘broadcast’ module in the NCTJ diploma. My experience of preparing my own material on a time critical basis and then presenting it on air was a considerable factor in my chosen career path.
Other technical skills I regularly use include Adobe Photoshop, WordPress, Logic Pro and Microsoft Office, Adobe Premiere
Below is a link to download my final year dissertation, which was placed in the University Library to assist those studying my subject area in the future.
Please see below for my CV, which can be sent in request. Contact firstname.lastname@example.org.